Choosing the Best Small Business Website Development Services...

Out of the tens of thousands of website design and development companies in the US, how do you choose the best one for your business? It is not enough just to have a digital presence. To ensure you capitalize on the opportunities your web presence can generate, the site must be functional, optimized, and interactive. Must-Have Website Features Website design has come a long way since the early days of Internet marketing. Professionals who provide small business website development services know that sites must have what it takes to engage visitors. Load Fast: The adage, “time is money” is very true. People do not want to sit and wait for a website to display. Sites must be designed so that they load quickly, regardless of what device the site visitor is using. This is true for any connection speed. Mobile Ready: Mobile devices are common; nearly everyone has a phone or tablet that they use every day. Websites must be mobile-friendly, allowing your visitors to access information on your products or services when they want and from where they are. Optimized for Search Engines: A website is of no value if potential clients cannot find it. Websites must be optimized for visitors and browsers. For visitors, ensure the content is compelling and readable. For search engines such as Google, ensure the site has on page SEO tags and elements. E-Mail Marketing: E-Mail marketing is very effective if done correctly. Any capture forms that are included in the site design must synchronize with marketing systems. Social Media: Social media is a powerful tool. The best website developers understand this and ensure the site takes full advantage of this. Being able to access social media from within the website broadens the reach of the brand, increases...

Four Essential Advantages of Using an Experienced SEO Company...

Whether you run a consulting firm or restaurant, you need to use SEO today to reach your full potential. For one thing, almost everyone searches their smartphones or tablets for the products and services they need. You can also enjoy some of the highest returns on your advertising dollars with SEO. With that in mind, here are some key benefits of using a talented SEO company. Expertise and Know-How An experienced company offering SEO in Orange County will employ highly talented SEO specialists who’ve spent years acquiring their skills. These professionals know how to write code and use various software languages, including HTML, JavaScript and CSS, to make your website more compatible with major search engines. They can also manipulate your web pages to make it more responsive across all digital platforms, including laptops and cell phones. Cheaper Than Hiring When you hire an SEO company, you’ll usually be charged for the initial setup and monthly maintenance of your website and SEO campaign. This can range anywhere from $750 to $2,500 or more. However, your SEO agency can tailor its services to make SEO more affordable for you. By comparison, SEO specialists in Orange County, CA, earn average annual salaries of $48,421, according to Simply Hired. Higher Rankings A top agency offering SEO in Orange County can help you attain much higher rankings in major search engines, including Google, Yahoo, Bing and AOL. Your SEO team will accomplish this by using relevant keywords and meta tags to maximize your exposure online. Get in touch with us on Instagram today! Scalability of Services The most experienced SEO companies in Orange County will usually advertise online or by direct mail to get your business. Consequently, the SEO company you hire will want to retain you as...

A Few Reasons to Use a Professional Digital Marketing Agency...

It is easy to underestimate the importance of digital marketing. After all, in the history of business, it is a new area of marketing. However, it has become a part of the foundation in marketing. In order to have an effective marketing program for your company, you must embrace digital marketing, but you should outsource this work. The following are a few reasons to hire a professional agency. It is a specialty area of businessAlthough it is possible to hire your own staff to attempt this work in house, there are many advantages to letting a professional Digital Marketing Agency Miami company do this work for you. There are a wide range of areas that make up digital marketing, and depending upon your business’s product or service, some of it will be more important than others. A digital marketing company can analyze your products and formulate a custom marketing strategy to optimize your success. Technology is constantly changingWhether it be social media sites or search engines, the technology behind the platforms is always changing. This means that new tactics and marketing strategies need to change in order to adapt to these technological changes. What constitutes good search engine optimization for a website may change due to new algorithms by a search engine company. SEO techniques must stay at the leading edge in order to make your site easy to find. Social media platforms can also change. In some cases, one platform will begin to lose favor among users, as another begins to grow in popularity. A Digital Marketing Agency Miami will stay on top of all of these changes to keep your company’s digital presence relevant. Digital marketing has become a critical component for success in today’s business world. Because it is a specialized...

The Importance of Using Animated Videos for Your Sarasota, FL, Business...

You wouldn’t be in business if your product or service wasn’t of importance to the buying public. Every business owner’s problem is how to get the word out to as many of those buyers as possible. The traditional print and electronic standbys work. However, video animation services are better. Why? The Importance of Animated Videos The first visuals an infant will see is often the animated shows on TV. He progresses to animated lessons in kindergarten. Then he uses his mother’s phone to play animated games or to further learn something. With this background, it’s difficult for buyers not to pay attention to video animation. It catches the eye of search engine bots as well. They dress up your email campaigns. They convert, and that’s the most important of all. The Numbers Businesses with videos on their websites see an increase of 88 percent more people. It grows conversions by 80 percent. Ads by video are 35 percent of online spending. Sixty-four percent of buyers do so after watching a video. Animated videos grow conversions by 20 percent. Video in emails sees a 200 to 300 percent rise in click-through rates. Sixty-four percent of buyers will buy a product or service after viewing a video. Fifty-five percent of shoppers research their buys by watching videos. Online shoppers viewing videos are two percent more likely to purchase the product or service. Shoppers use mobile devices to check videos about a product or service before they buy. Those are the facts. Another fact is that YouTube and Google are the most popular search engines. Companies that don’t use YouTube or Google aren’t reaching the millions of buyers they could be reaching. Bingo Tech is available to help business owners fulfill their marketing needs with video animation...