4 Best Tips for Creating A Great Navigation Bar...

One of the more under-appreciated aspects of any website is the navigation bar. The ability for visitors to quickly find what they need on your website plays a large role in being able to convert them into customers. If you offer web design in Madison, WI, whether you’re a full-service digital marketing company or simply offer web development services, here are 4 quick ways you can improve the look and performance of your clients’ navigation bars. 1. Be Descriptive Use descriptive navigation labels that tell the visitor exactly where to go to find what they’re looking for. Not only is this great for visitors on your site but it also helps with search engine rankings. Given that the navigation bar appears on every page, a descriptive bar helps show search engines that you in fact can satisfy the user’s needs. Try to use as many popular phrases as you can and avoid generic terms like “services.” 2. Order Carefully The order of the items in your navigation can also help improve your conversion rate. As with any other list, the items at the top and bottom of the list are going to get more attention than those in the middle. Known as the serial position effect, items at the top of the list get remembered because they’re seen as more important while items at the bottom are usually viewed last, thus taking advantage of the recency bias visitors’ minds. 3. Avoid Dropdowns Try to limit having dropdown menus in your navigation bar as much as possible. While they may appear to be the popular thing to do, they’re more difficult for search engines to crawl and more importantly, they’re actually annoying to visitors. This is because when users click on a link, they’re usually...

A Small Isp Is A Win For Net Neutrality...

Net neutrality, in basic terms, is an existing rule that requires internet service providers to provide the same speed and bandwidth for any content on the Internet regardless of its source, be it the website of a small startup, or Apple’s product page, without blocking or throttling access to certain content, as per USA Today. Its whole point is to foster competition, and eliminate the chance for monopolies to be birthed through the deep pockets of larger companies online paying providers more money for faster services – effectively killing the competitive chances for smaller businesses, with creative ideas and disruptive concepts. The tech industry is one of the, if not the fastest growing sector globally. Much of the competition and constant reinvention in that industry comes from the fact that anyone can build the next Twitter, Facebook, YouTube or even Google. But eliminate net neutrality, and you rob millions of existing and future companies, startups and entrepreneurs of their chance to envision their dream and make it a reality. How Smaller ISPs are Defending Net Neutrality Despite the pro-business rhetoric of the existing rule of net neutrality, there is a big case against it in the interest of big businesses, especially large ISPs like Comcast, AT&T and Warner Time Cable. These telecom corporations would be able to charge big businesses obscene prices in order to offer them large benefits and special favors in Internet speed and bandwidth, lining their own pockets and improving their potential for profit. Or, they would simply favor their own subsidiaries, instead of better competitors. With such an egregious stance on online competition, most successful online wireless internet providers – like Safelink Internet – stand proud in their ability to help counteract that by pledging to keep net neutrality alive,...